Hello there.

I am a product design and creative leader who finds (and keeps) the through-lines, revealing the opportunities and stories within complex, ambiguous problems. I have deep experience across dynamic social, discovery, and enterprise systems in the media, travel, and advertising spaces. My strategy builds from an understanding of what will be possible tomorrow.

As a founder of Blacksquare, I have worked with hundreds of early- and growth-stage startups, Fortune 500, and established global companies, providing product strategy, design, and discovery from 0-1 and beyond. I have also been a co-founder and early team member for multiple startups, leading product & creative.

I am also a concert violinist, artist, and curator of immersive, cross-disciplinary live music experiences, julia-o.com.